Here at YAFTA Consultancy we have experienced media professionals who will guide you through the potential minefield of “facing the press” whether that is Radio, TV or Print Journalism.

We will help you understand what it is the journalist is looking for when he or she comes knocking at your door. We will show you how to manage the demands of the press and get your message and answers across in an engaging and succinct way that will offer them the “sound bite” and fuller story they are seeking. We will help take the mystique and nerves out of facing a microphone or camera and actually allow you to enjoy “your moment in the spotlight” as you answer their questions politely yet with authority.

For the more experienced PR communicator, whether with a Parish magazine or an established business, we will show you how to address the media with confidence and clarity as you assume control of the agenda rather than acceding to their demands for the facts!  We can also show you how to turn your press release into something that immediately engages with the reporter or press agent and gets them calling for further details rather than having it “filed” in the round basket by their desk!

Whatever your need to “face” the press, our Media Course is designed to be a fun and interactive day that will offer you an insight into how the media in all its forms, thinks and operates and also why you don’t need to be fearful of that journalist or news reporter when they come looking for a scoop!